Who is Sterk Insights?
Sterk Insights is operated by Kelly Sterk, its founder and creator. Kelly has a strong passion for uncovering customer insights and helping his clients to better understand why customers do what they do. Sterk Insights provides market research for both manufacturers and agencies to help them to grow.
Kelly is as solid as they come in market research. I worked closely with him on multiple brands and relied heavily on his experience and expertise to uncover deep customer insights, test campaigns, validate messaging, track in-line brands, and build global brands. He was a true partner to the brand team and effective collaborator with agencies.
G. A.Head of Consumer Marketing
As a Sr. VP and now as the Principal, I have worked with Kelly for about 15 years. He is a true marketing research pro, but he is more than that. He has a fundamental understanding of marketing strategy and of larger business issues. He is a big picture person and he gets it! We have worked together on all kinds of qualitative and quantitative projects across multiple product categories, and his insights have truly advanced our products and marketing strategies. It has been a true pleasure partnering with Kelly and I have learned a tremendous amount from working with him as a client.
M. G.Principal
Kelly is an exceptional market research partner. In our many years of working together, it is clear that he is well-respected by both internal clients and external suppliers. Kelly’s sense of curiosity is one of the things that I believe makes him such a great researcher. He challenges the status quo and is always looking to implement new/different techniques to deliver better insights and actionable recommendations.
F. R.Managing partner
Kelly is a talented research professional. He is one of that rare breed of researchers with both exceptional analytical skills and a creative streak that drives him to approach business questions from perspectives others miss. The result, quite often, is game changing.
M.B.Senior Director
I have worked with Kelly for three years in Consumer Marketing. As the lead market researcher, Kelly provides ongoing guidance and support across our consumer marketing efforts. His knowledge and experience of insights, segmentation, customer journeys, campaign testing and awareness tracking are extremely valuable as we launch new campaigns and products. Kelly is an integral member of the marketing team and is the “go to” person for all marketing research needs. He is knowledgeable of a wide range of suppliers / vendors, understanding their services and how they can apply to our business
J. H.Sr. Director
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