About

Who is Sterk Insights?

My name is Kelly Sterk, and I am the founder and President of Sterk Insights. I have a strong passion for uncovering customer insights, having always been fascinated to understand why customers have certain behaviors and make their decisions. I try to make research fun and exciting because it is just that…fun and exciting! It is extremely satisfying to uncover an insight that leads to a product or service that helps improve a customer’s life and consequently help a business grow.

The premise for starting Sterk Insights is to provide my clients with an objective voice of the customer to make the best decisions possible and optimize the customer experience. I do that in a personal, customized way. With over 25 years of market research experience and helping to launch many blockbuster brands, I can use that experience for the benefit of you and your customer.

There are flexible ways to work with me.  In some cases, it may to become your de facto market research department, helping to alleviate capacity problems by offering flexible contracting opportunities. In other cases, it will be to partner with your market research group and/or your creative agency. Whether you are a small startup or a Fortune 500 company, Sterk Insights can help you capture and use the power of customer insights to make smart, informed decisions.

About Kelly Sterk

Kelly Sterk is a Market Research Specialist. He helps his client uncover insights. He has a background working for fortune 500 companies that specialize in industries such as pharmaceuticals and medical devices.

Philosophy

It is imperative that an organization listen to the voice of the customer. This is true for a commercial business, an association, or a nonprofit. Those organizations that invest in getting a deep understanding of the customer will be rewarded. Sterk Insights can help you unwrap the complex mind of the customer so you can understand not only what a customer says, but what they are truly meaning and feeling.

Why use Sterk Insights?

I have spent over 25 years on the client-side of market research and insights helping organizations make customer-oriented decisions. I can help you to understand the problem, get the voice of the customer and their thought process, then deliver findings and recommendations that your organization can accept and implement.