Philosophy

It is imperative that an organization listen to the voice of the customer and their needs

Sterk Insights can help you to understand the customer’s viewpoints on the touchpoints they have with your organization, their experience with your organization or brand and how to improve.

I believe in customer centric decision making by providing the best customer experience possible, because that is what ultimately leads to growth

Sterk Insights can help you to understand the customer’s viewpoints on the touchpoints they have with your organization and how their experience is with your organization or brand.

I do not believe in a one-size fits all solution

Every company, problem, opportunity, and situation are unique in some way. I will put my 25+ years of market research experience and every tool to provide you with the best solution in a way that meets your timeline and budget. I also have relationships with specialized firms in advanced analytics, facial coding, and behavioral economics.

I will be a trusted consultant both within and outside of projects, not just a ‘vendor’

True success is not only defining the problem and finding a solution but making sure that solution is institutionalized in your organization.

You need to speak the language of your customer and look through their eyes

The words and images you use are powerful. Sometimes making what seems to be minor adjustments in your language or visuals can have dramatic results in how customers perceive what you offer them. I pay attention to those nuances. Customers can tell if you are empathetic to their needs or if you are just trying to sell them something.

Customer insights goes beyond just finding the rational… but also uncovering latent drivers of behavior

You must get at people’s true desires and needs that they may not be able to articulate by using the latest in market research and behavioral economic techniques.

I believe in the iterative process in conducting market research

I believe in continually updating and improving as we listen and learn from customers during the market research process. The goal is to optimize the experience for our customers.