I am an expert in understanding potential opportunities and problems that organizations face
I have spent over 25 years on the client-side of market research and insights helping organizations make customer-oriented decisions. I understand how decisions are made within an organization and what is important to market researchers, executive management, marketing, sales, finance, business development and R+D.
I will always be the primary person on the project and provide you research that is custom for your needs with speed, quality, and the best market research tools and techniques available
When you hire Sterk Insights you hire me, not a junior analyst. Though I have support from other individuals and firms, I will be your contact and lead your project.
Most of all, the research that I will conduct for you is actionable
I provide true insights that provide a rich understanding of why customers do what they do via by understanding their behavior, thoughts, and emotions. I can then help you to incorporate these insights into your business by telling you not just what the data says, but what it means for your business. In addition, I can facilitate workshops and planning sessions to embed this knowledge into your business. I do not stop with the recommendations I provide; I make them come alive.
I have experience in both B2B and B2C markets
Whether it’s an OTC product, a prescription a health care medication, or a piece of farm equipment a producer is buying, I’m fluent in those markets.
I can also hit the ground running
I have performed research in many disease states in animal and human health research, agricultural markets and in office furniture.
I have a wide variety of tools in my toolbox
I use the latest in market research techniques to generate the best insights to what your customer is thinking, the decisions they are making and how to use these insights to help you make better customer focused decisions. Whether that’s discrete choice modeling, facial coding analysis or customer journey mapping, I have the tools that will best fit your situation and I know when to appropriately use them.
I can do research quickly without comprising quality
No bureaucracy. One of the advantages of using Sterk Insights is that I have the flexibility to provide solutions for rapid results because I own the business. I can be more nimble than large market research firms while also having the ability to offer the same tools and techniques.
I understand global markets
I have conducted hundreds of market research studies all over globe. I understand the nuances of different cultures and how to adapt studies to get the richest information. I have a worldwide network of trusted market research partners that I will personally oversee and guide.
I have conducted research on blockbuster products
In just the last 10 years, I have led research on brands such as Trifexis, Interceptor Plus, Credelio and Galliprant.