Although I have experience in a variety of markets, my primarily focus has been in health care, including both animal and human pharmaceuticals, diagnostics, and devices. I have also spent considerable time in conducting market research in agriculture and office furniture, leading the market research function at the Agri Business Group (ABG) and Allsteel office furniture.
I am currently the President of KS & KS Farms, a row crop and beef operation located in eastern Iowa. I am comfortable leading projects in B2B and B2C markets. I’ve also led research groups on both the client-side and the agency-side, which allows me to understand all stakeholders in the research process.