Office Furniture

I was the Market Research Manager for Allsteel, a division of HNI corporation. I led the market research team and worked on several furniture categories such as systems furniture, task chairs and desking. I supported the launch of brands such as Reach, SUM, Acuity, and Stride. We used extensive ethnography as the inspiration for launching award winning and commercially successful products. I was also a frequent speaker and author of articles about workplace solutions and trends within the industry.