I have extensive experience in the 3 general types of market research: 1) Qualitative 2) Quantitative and 3) Secondary (existing) research. Each of those types of research have various methods for helping to answer business questions and all have their place and I adapt the research plan and methodologies used according to research goals, time, budget, and existing information.
Qualitative Research
- In-depth interviews (IDIs)
- Focus Groups
- Ethnography (observational)
- Communities
- Dyads, Triads
- Dueling interviews
- Thought Leader Interviews
Quantitative Research
- Surveys
- Experiments/Field Trials
Secondary Research
- Research Reports
- Existing data analysis