Techniques

I have access to a wide variety of techniques in my toolbox and can use each of them proficiently to answer your business questions. With my extensive experience, I know what has worked and what does not work in different situations. After we understand the problem or opportunity your organization faces, we can set project objectives and determine the appropriate technique. All market research techniques have their pros and cons. I will explain and provide recommendations as to what technique(s) I think is best suited for your organization’s unique objectives and circumstances.
  • Discrete choice analysis
  • Facial coding
  • Projective techniques
  • Pricing models
  • Multivariate analysis
  • Perceptual maps
  • Heat mapping
  • Journals/Diaries
  • Text analytics
  • Laddering