Types of Studies

There are various types of studies that are common in market research. Many come with their own techniques and models to accomplish the market research objectives. It is not uncommon to combine more than one type of research in a single project. When I consult with you, I have the flexibility to determine a custom plan that is unique for your situation. I also have trusted partners that can help me to carry out the different types of studies where appropriate.

Customer Experience

  • Customer Journey Mapping
  • NPS/Loyalty Research
  • Path to Purchase Research

Innovation

  • Product Concept Testing
  • Customer Needs Assessment
  • Outcomes Research
  • Live Environment/Prototype Testing
  • Product Optimization

Brand research

  • Customer Segmentation
  • Positioning Research
  • Message Development
  • Message Recall/Resonance Testing
  • Pricing Optimization
  • Brand Health
  • Attitude and Usage (ATU) Studies

Advertising/Promotion

  • Advertising Concept Testing
  • Claims Testing
  • Packaging Design and Optimization
  • Digital Communications Testing
  • Detail Aid Testing
  • Sales Force Optimization and Tracking

Competitive Analysis

  • Competitive Landscape
  • Competitive Benchmarking